Brooke Shields, a beloved actress and model, recently reminisced about a pivotal moment in her career – her infamous Calvin Klein advertisement from the 1980s. At the tender age of 15, Brooke became the face of this iconic campaign, propelling her into the spotlight but also stirring up a storm of controversy.
The advertisement, which was known for its provocative content, caused such a commotion that it was even banned in some countries. Looking back, Brooke admits that she didn’t fully grasp the suggestive nature of her line in the commercial at the time. Naively, she innocently delivered the now-famous slogan, “Want to know what comes between me and my Calvins? Nothing.”
In a recent interview on the Armchair Expert podcast, Brooke discussed how the media often sexualizes young actors and models, citing her experience with Calvin Klein as evidence. The aftermath of the controversial ad thrust her into a whirlwind of unexpected interviews, the most memorable of which was her sit-down conversation with journalist Barbara Walters.
Reflecting on that particular interview, Brooke describes it as “practically criminal.” She felt confused and upset by the inappropriate questions she was asked. Barbara delved into personal matters such as her measurements and even probed into whether she had any secrets hidden from her own mother. It’s essential to remember that Brooke was just fifteen years old at the time.
In a recent interview with Vogue, Brooke further opened up about the negative feedback she received from the campaign. She recalls being bombarded by paparazzi, who yelled at her and her mother, leaving her utterly bewildered by the absurdity of it all. She emphasizes that she never saw the slogan as having any sexual implications, highlighting her innocence and naivety. “I believed people assumed I was much smarter than I actually was,” she admits. “I was a virgin at the time and remained so forever.”
Despite the controversy and backlash, the Calvin Klein campaign surprisingly went viral, unintentionally launching the brand to new heights. The attention may have been negative, but it unquestionably generated interest. As a result, the company became synonymous with pushing boundaries and setting trends. Their advertising strategies, often criticized for being inappropriate and seductive, have become iconic in the fashion industry.
Brooke Shields remains well aware of Calvin Klein’s infamous reputation. The brand’s current advertising efforts continue to court controversy, capturing attention and notoriety. In spite of the criticism and condemnation they have faced over the years, Calvin Klein is a brand unafraid to take risks.
To catch a glimpse of the controversial Calvin Klein advertisement that brought Brooke Shields into the limelight, watch the video below. Despite its controversial nature, it undeniably played a pivotal role in shaping both Brooke’s career and the brand’s legacy.
Note: The video may contain content that some viewers may find inappropriate.
