In the early 1980s, Calvin Klein advertisements featuring the captivating Brooke Shields took the world by storm. The ads were considered provocative and daring, capturing the attention of many. One infamous quote from Shields during that time was, “There’s nothing between me and my Calvin,” emphasizing her allure and the brand’s appeal. Shields, later becoming a renowned actress and model, solidified her place in the fashion industry.
One particular ad featuring Shields caused quite a stir, ultimately leading to its ban in certain countries. At the age of 15, Brooke’s appearance in the ad was deemed sexually provocative, sparking controversy. This encounter left a lasting impact on her, especially when she interviewed with Barbara Walters years later. Shields now refers to that experience as the act of a “practical murderer.” She uses her own story to shed light on the media’s tendency to hypersexualize young actors and models, exemplifying how the industry can exploit them.
Even after all these years, Brooke continues to hold strong opinions on these pertinent issues and is determined to keep the conversation open for future generations. During an interview with Barbara Walters, an unexpected and infuriating situation arose. The frustrated reporter asked invasive questions about Brooke’s height and age, unaware that Brooke was hiding a secret from her mother. Shields felt outraged by the whole ordeal, claiming it surpassed the boundaries of journalism and bordered on criminality.
To add to the turmoil, Brooke faced criticism and backlash when the controversial ad resurfaced in October 2021. Although she was out of the country when the uproar began, upon her return, she was met with paparazzi and a barrage of questions. Brooke exclaimed, “What happened!” She was taken aback by the unexpected outcry. Shields never intended for her statement to cause such a scandal; however, at the age of 15, she was too young to comprehend the ad’s sexual implications fully. Furthermore, Brooke was oblivious to the covert meaning of chastity at the time.
The 1980 Calvin Klein ad featuring Brooke Shields and her mother triggered widespread controversy, leading to its eventual ban. Nonetheless, the ad became a sensation and propelled their underwear line to greater popularity than Calvin Klein pants themselves. Despite facing criticism, the mother-daughter duo’s hard work paid off, and their collaboration with Calvin Klein has remained iconic.
Brooke explains how the company effectively pushed boundaries, noting that the criticism surrounding them only increased interest in the brand. Calvin Klein, known for its audacious commercials, has chosen not to comment on the matter. Through their defiance, they have gained both fame and notoriety. For decades, Calvin Klein has been both praised and criticized for their bold advertisements featuring Brooke Shields. Their willingness to challenge societal norms and embrace controversy has elevated them to a prominent position in the fashion world. By daring to be different, Calvin Klein continues to capture the attention of consumers and solidify its relevance in the industry.
