In the picturesque town of Kewaskum, Wisconsin, a Dairy Queen restaurant has caught the attention of people on the internet. The reason behind the intrigue? A sign proudly displayed on its front window, proclaiming its “political incorrectness.” But what does this actually mean?
The sign is a joyful tribute to holiday greetings such as “Merry Christmas,” “Happy Easter,” and “God Bless America.” It’s a way for the restaurant to embrace the traditions cherished by many in the local community. Beyond spreading holiday cheer, the sign also honors veterans by offering them complimentary sundaes as a heartfelt thank you for their service.
The restaurant owner, Kevin Scheunemann, shares that the sign was put up nearly four years ago to express their commitment to serving God and the country transparently. It was in response to a customer complaint about Christian music playing in the establishment. Since then, the sign has not caused any further issues.
Recently, a tourist from Oregon posted a picture of the sign on Facebook, expressing concerns about its alleged exclusivity. The post attracted considerable attention before it was eventually taken down.
While some individuals support the message displayed on the sign, others have taken offense and voiced their opinions. Nevertheless, local business owners rally behind Scheunemann’s decision, asserting that customers are free to leave if they disagree with the restaurant’s principles.
It’s important to note that Dairy Queen, as a company, has made it clear that Scheunemann’s approach is not endorsed by them. In their official statement, they stress that all franchisees and staff members have an obligation to treat customers with respect and courtesy, irrespective of their religious beliefs.
However, the people of Kewaskum perceive the sign as a reflection of the owner’s personal beliefs and readily accept it. Whether one agrees with the message or not, it serves as a gentle reminder that we all cherish different traditions and beliefs, and it is this diversity that makes a community vibrant and unique.
