Companies today are making great strides in embracing diversity and inclusivity. In the realm of fashion, the industry has undergone a significant transformation, moving away from the conventional portrayal of thin, white models and towards a more diverse representation. This shift is a reflection of the values and aspirations of their audience, including individuals between 45 – 65 years old.
While progress has been made, it is crucial to recognize that certain groups are still underrepresented, such as individuals with disabilities. In a groundbreaking move, Victoria’s Secret recently featured their first model with Down syndrome, highlighting the importance of inclusivity. Now, another company is joining the movement by welcoming a toddler with Down syndrome in their baby line.
Banana Republic, a renowned brand, has introduced the BR Baby collection, aimed at creating a more sustainable, welcoming, and inclusive environment for all families. This significant milestone is a testament to their commitment to celebrating diversity in all forms. In their statement, Banana Republic expressed their excitement, saying, “We were thrilled to give this beautiful, loving human his first modeling job.” This move demonstrates their dedication to promoting inclusivity and representation for everyone.
Katie Driscoll, the creator and president of Changing the Face of Beauty, an organization devoted to equal representation of individuals with disabilities in the media, commends these inclusive advertisements. She highlights that the disabled population is often overlooked when it comes to diversity, despite being the largest minority in the world. In fact, one in five families knows or loves someone with a disability. Being seen and recognized in the world we live in is vital for a brighter future.
We hope that brands incorporating individuals with disabilities in their advertisements will someday become the norm, rather than something to be celebrated. These courageous steps towards inclusivity pave the way for a more compassionate and understanding world. By embracing diversity in all its forms, the fashion industry is evolving to better resonate with individuals aged 45 to 65, ensuring that everyone feels seen, valued, and represented.
