What does Toby Keith do when he’s not making music in the studio—sell fishing gear? The devoted fisherman recently increased his investment holdings when he bought the Luck E Strike company, a well-known manufacturer of bait and tackle. On May 24, the country music artist shared the news in a group Instagram post.
Big news…”Iconic bait and tackle company Luck E Strike has been acquired by Toby,” the Instagram post read. Make sure to follow @luck.e.strike to remain up to date. The company will be relaunching this summer with new goods and a new style (including some red, white, and blue packaging!).
The video depicts Toby Keith lipping a respectable grab. Fans congratulated him on his most recent purchase and, of course, the “keeper” he was flaunting in the photo in the comments. Fans of the bait and tackle company are eager to see what he can do to resurrect the business.
Toby Keith issued a statement after the news of the purchase became viral, outlining how it came to be. His close buddy Jeff Williams, who is currently Luck E Strike’s General Manager, contacted Toby to let him know the company was for sale and asked if he would be interested.
Toby was undoubtedly intrigued because he had long been a supporter of the business. They have a long history. He referred to the bait and gear brand as “one of the first fishing brands that is consistently stocked in national retailers.” The brand and product “speak for themselves,” according to this team.
While Toby Keith acknowledges that sales hasn’t been declining recently, he is committed to reviving the brand and promises to ‘bring that back up’ with the inclusion of new rod-and-reel sets, clothing, fishing gear, and tackle systems. He wants to repair the company’s reputation and brand.
Keith said, “They needed a fresh focus and vision, and I just so happened to be there at the door ready to pick up the pieces. “This is fantastic stuff, and I’m a sentimental guy, so it probably helps. I know a lot of professional fisherman, and they all say that if I can get them the equipment, they’ll use it to fish.
